We didn't set out to build a supplement brand

We set out to solve something that was quietly affecting the people closest to us, and couldn't find anything honest enough to do it.

Mike Olree

Founder, Nova Digestive

I built Nova Digestive after watching close family try everything the supplement industry offered, probiotics, enzyme capsules, every programme the internet recommended that month.

Some things helped for a day. Nothing held.

That inconsistency told me something specific: these products were not built for results. They were built for repeat purchases.

So I spent two years in the clinical herbal medicine literature, worked with practitioners across four disciplines, and built Elysian around the evidence, not around what was easiest to manufacture or easiest to market.

Every ingredient is present for a documented reason, and every dose was deliberate.

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Mike watched his wife try everything the supplement industry offered, probiotics, herbal teas, enzyme capsules, charcoal pills. Each one promising relief, each one delivering it for a day before the bloating returned exactly as before.

The frustration was not the discomfort itself. It was the cycle: the hope, the brief improvement, the return of the same symptoms, the search for something else.

That cycle is what the entire digestive supplement industry is built around. Not because the companies are dishonest, but because reactive solutions are far easier to build and sell than preventative ones.

Mike began researching differently, not "what stops bloating" but "why does the gut keep producing this pattern?"

The answer was in herbal medicine that predated every supplement brand by centuries. Foeniculum vulgare, Mentha piperita, Zingiber officinale, not exotic or obscure, but used continuously in clinical herbal practice for over two thousand years because they worked.

The problem was not the botanicals. It was how they were being used: occasionally, reactively, never as consistent daily support.

Mike reformulated around that insight. Changed the delivery to a sublingual oil base for direct absorption, removing fillers, binders, and everything that did not need to be there. Tested it on the people whose problem had started the research.

It worked. Quietly and consistently, the way real support always does. Nova Digestive launched shortly after to offer one honest alternative.

The symptoms Nova addresses are the predictable result of what modern life does to a digestive system every single day.

Processed food disrupts the gut microbiome and slows motility. Seed oils create an inflammatory environment in the gastrointestinal tract. Environmental toxins accumulate in the gut lining over time, impairing the neuromuscular function that moves food efficiently through the system. Chronic low-level stress, the kind modern life has normalised, triggers the fight-or-flight response that redirects blood flow away from the digestive organs.

The gut contains more neurons than the spinal cord and produces 95% of the body's serotonin. When it is under chronic daily pressure, the effects extend far beyond digestion.

This is documented physiology, not a wellness observation.

The supplement industry's response has been reactive: a product for each symptom, taken when the symptom appears. Nova's response is different: daily botanical support that addresses the system these inputs are disrupting, consistently, before the symptoms compound.

2018

The question changes

After years of watching the same cycle: symptom, quick fix, return of symptom. Mike stops looking for products and starts researching the mechanism. Why does the gut keep producing this pattern? What does consistent daily support actually look like?

2019-2020

Into the literature

Two years spent in clinical herbal medicine research. Carminative botanicals, fennel, peppermint, caraway, cardamom, emerge consistently across two thousand years of documented practice and a growing body of modern peer-reviewed studies. The question becomes: why is nobody formulating around this evidence properly?

2021

The formula takes shape

First versions of the oil-based formula are developed and tested privately with close family and friends who had been living with the same digestive problems that started the research. The feedback is consistent: something is finally working.

2022

Third-party testing and refinement

The formula is independently tested for purity, safety, and ingredient accuracy. Doses are refined to match the ranges used in peer-reviewed studies. Everything that does not need to be there is removed.

2023

Nova Digestive launches

One product, one promise, no advertising noise. The first hundred orders come in through word of mouth and early paid testing. The reorder rate confirms what the private testing showed.

2024-Today

45,000+ customers across five countries

A 4.9-star rating. A 30% reorder rate within 90 days. The formula works and the daily support model works. The brand now exists to scale that without compromising what made it work in the first place.

The digestive supplement market is built on urgency. Every product designed to react, none designed to prevent.

The gut processes food every single day, under stress, after imperfect meals, in conditions it was never built to handle alone.

Elysian works by supporting that process daily, not by overriding it when things go wrong. The difference sounds subtle. The outcome is not.

Most supplement brands lead with what sounds convincing. Proprietary blends with no disclosed amounts. Clinical-sounding ingredient names with no research behind them. Certifications that mean nothing from organisations nobody has heard of.

Nova leads with what is verifiable.

Every ingredient in Elysian is named with its Latin botanical designation. Every dose is disclosed. Every claim on this page links to the peer-reviewed study that supports it. The third-party testing certificate is available on request.

If something is in the formula, it is on the label. If something is on the label, it is in the formula. If a claim is made, there is a published study behind it. That is the standard we hold ourselves to, not because it is required, but because it is the only standard that makes sense when people are making decisions about what they put in their body every day.

The supplement industry is built on urgency. Limited time offers. Countdown timers. "Only 3 bottles left." Scarcity that does not exist.

Nova does not operate that way.

The reason someone buys Elysian should be that they understand what it does, why it does it, and why everything else they have tried works differently. Not because a timer told them to act now.

If you have read this page and you understand the mechanism, the research, and the daily support model, and it makes sense to you, then the decision to try it is yours to make at your own pace.

The 60-day guarantee exists precisely because we would rather you take your time, try it properly, and either see results or get your money back, than feel pressured into a purchase you are not confident about.

Foeniculum vulgare has been documented in herbal medicine since Ancient Egypt. Mentha piperita was described in Greek and Roman medical texts. Zingiber officinale appears in the Ebers Papyrus, one of the oldest medical documents in human history, dating to 1550 BC.

Carum carvi, Elettaria cardamomum, and Magnesii chloridum complete the formula, each present for a documented mechanism, not for marketing convenience.

These are botanicals that practitioners used, refined, and documented across thousands of years, long before the supplement industry existed. They are not trends, and they were not discovered by an influencer.

What modern clinical research did was confirm the mechanism. Studies on Mentha piperita now show a Number Needed to Treat of just 3 for IBS symptom relief. The peppermint-caraway combination has been studied in randomised controlled trials across 578 patients, the data is published, and we formulated around it.

What separates Elysian from the products that have failed you before is the delivery, the dosing, and the daily consistency that every other product design makes impossible.

Fennel Oil

Peppermint Oil

Ginger

Caraway Oil

Cardamom

Magnesium

Dr. Elena Marchetti

Gastroenterologist, Digestive Health Specialist

"The peppermint-caraway clinical data is among the most consistent in functional gastroenterology. What Nova adds is the delivery system. Sublingual oil absorption bypasses the breakdown stage that makes most oral supplements unpredictable in their concentration."

See the research

Dr. James Okafor

Botanical Scientist, Phytochemistry Researcher

"What I find compelling about this formula is the cross-cultural convergence. Foeniculum vulgare, Mentha piperita, Zingiber officinale, these are not trendy ingredients. They appear in every major herbal medicine tradition independently because the evidence of their carminative effects was empirically documented over two thousand years before modern pharmacology existed."

See the research

Dr. Sarah Chen

Functional Medicine Physician

"Most of my patients with chronic digestive complaints have been through the full range of pharmaceutical and supplement interventions. The consistent failure point is always the same: reactive solutions. The carminative botanical approach in Elysian addresses the neuromuscular environment of the gut itself, not the symptoms it produces."

See the research

The digestive supplement market is built on urgency because a better probiotic is launched. It will change when enough people understand that reactive solutions are the wrong model entirely and start looking for something designed to support the body consistently, the way the body actually works.

We built Nova Digestive for those people.

We measure success not by first orders but by reorders, by people who stick with Elysian for thirty days, tell the difference, and decided to keep going. That is the only metric that tells us the product is doing what it is supposed to do.

We have supported over 45,000 people so far. We intend to support considerably more.